How do you do?
It can be difficult to stand out in the vast world of blogging, especially if you’re new to the game. Amateur no longer cuts it, and if you want your blog to be recognized – you’re going to have to work hard at it.
Running a successful blog takes a lot of work, with the visual side of things now just as important as the written. So have a look at these tips for getting started and working your way up to creating a blog that is a must-visit destination!
If you want to give your blog a professional edge, you’re going to need to go self-hosted. While a free blog is great at the beginning, having a free blog will leave you limited with the types of things you can do with your blog. Starting a self-hosted blog isn’t as difficult as it sounds, and it’s easy to migrate your content over. You’ll have a lot more control and freedom to experiment with your blog’s layout and features to turn it into your dream blog.
Use a striking theme or template
A must-visit blog is eye-catching from the second you land on the page, giving you an insight into the type of content and vibe you can expect from this blogger. Creating a striking blog doesn’t have to be difficult, in fact, the simplest templates can look the most professional. Keep your layout simple but striking to be able to let your content sing.
Keep it up to date
How often should you update your blog? It’s a common question but not one with a simple answer. To keep readers interested in your blog, you need to post regularly, but you should ensure that the content is of quality, and is consistent – rather than focusing on quantity. Some bloggers keep their readers loyal by having a blogging schedule, set days of the week where they will post. If you’re confident you could keep it up, that’s something simple for you to introduce.
Create quality content
To make your blog a must-visit destination, you need to ensure your content is of the highest standard. Your blog needs to offer readers information and opinions they can’t get elsewhere, helping to establish yourself as somewhat of an expert in your chosen niche. That doesn’t mean that your blog can’t be about different things – it’s good to have multiple passions after all. Regularly write down ideas for blog posts so that you always have a list of ideas that you could use the next time you’re short on content.
Analyze your readers’ behavior
Analyzing your blog’s statistics can offer some valuable insights into how well your content is received, how many regular readers you have as well as data such as average age, location, etc. Regularly checking this data will provide you with some valuable insights, helping you to adjust your content strategy accordingly. If however, you’re serious about your blog – particularly if you make money from it, a more sophisticated solution could be what you need. PRWD offer some fantastic user research and conversion rate analysis that could help you to make some great improvements to your blog. Another good tip is to ask your readers directly about the content they would like to see, to help you give your audience what they want.
Build a cohesive social media presence
Social media can be one of your most powerful tools for promoting a blog that is a must-visit. Setting up an Instagram account, for example, is a good way to create interesting visual content that will attract readers. You’ll find plenty of useful tips out there for helping to take fantastic Instagram photos that you can use to promote your content. Sign up to Facebook, Twitter and Pinterest too to help you grow your audience.
Host some giveaways
Giveaways are a big draw for blogs, helping to attract new readers while making sure that existing readers come back for more. Place your giveaways at the end of posts, making sure that you promote them using all of your social networks. Hosting a giveaway on your blog doesn’t have to be as complicated as you might think, and prizes can be anything from experiences to products. The bigger the value of the giveaway, the more popular it is likely to be – so why not try collaborating with some brands to help you secure those big prizes?
Engage with your readers
Readers will be loyal to a blog and its writer when they feel that they are valued. Making an effort to respond to comments will really help boost your reputation as a blogger and encourage word of mouth. Respond to comments, comment on other blogs and do shout outs as a way to show that you care about your readers and want to engage with them as much as possible.
Experiment with visual content
Visual content can add something extra to your blog, giving it a boost and fresher, more unique content than some of the other blogs out there. Whether you want to add some video to your blogs, some unique GIFs or even Infographics, there are different things you can try to make your content more engaging. To create good visual content, you need to put the hours in, and you might want to study some online tutorials or attend workshops to help you hone your skills.
There you have it homies! Don’t see the increase in blogs as a bad thing or a threat, as having more fish in the sea can help you discover new and exciting ideas, while also helping you to connect with more people. Making your blog a must-visit is easier when you’ve got a plan of what you want your blog to be, and what you want to achieve from it. Start thinking of ways that you can turn your blog into a must-visit destination and enjoy watching your platform grow.