NIKE AIR MAX DAY 2016 – JOZI, SA

HAPPY people, how do you do?

3.26.2016 was Nike Air Max Day. I’m going to be talking about…drum roll…SNEAKERS! I’ll give you a little history and some facts here and there if you’re the type that likes to LEARN! If you just want to see the pics, that’s fine too! Be sure to click on the smaller images to get a fuller view…Bisous!

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A Little History

The Air Max was designed by Tinker Hatfield and he got inspiration from a really cool building in Paris called the Georges Pompidou Centre. The open transparent design of this building is what led Hatfield to expose the air sockets of the Air Max sneaker. See images of the building below…

“It’s one of my ‘must-sees’ when I went to Paris. Coming into the plaza surrounding the centre, you can see the stark contrast between the traditional French style of mansard roofs, small windows and row housing. And then to see this large, almost machine-like building sort of ‘spilling its guts to the world.’ In other words, you could just see everything. You could see the escalators and the heating and air conditioning and the levels of the different parts of the museum.”

-Tinker Hatfield

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As you can see on the silhouette Air Max image above, Hatfield took this inspiration and decided not to hide the air bag cushioning capsules that we now see in the heels. This came out very nicely on this image where the air sockets in each sneaker are creating quite a nice illusion with the Joburg city background. The transparency of the building wasn’t the only inspiration, he also loved the striking colors and that’s what happened with the Air Max too!

The Evolution of Air Max
The Evolution of the Air Max – Image from Nike.com

The air bubble in the Air Max meant something else to people, there was this idea and craze that it could make you run faster and jump higher! 😀

My Air Max Day Experience

To be honest all I had really planned to do was wear my sneaks on the day, SLAY, and head out to the market with my girl. But the night before my neighbour invited us to check out the Air Max Day event in Braamfontein, Johannesburg. We thought why not, let’s go see what Nike has in store. ‘Sides, we both love sneaks and could do with some Nike eye candy. Saturday came and we headed on out, very impromptu – how I like to roll 😉

Did you know Nike started with a couple of guys selling track shoes out of the backseat of their cars. Over the years it has become a cultural symbol, a way of life and probably life itself for many sneakerheads.

Upon Arrival…

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It was pretty packed. The line up went all the way past and around the block. We decided to chill at the balcony and grab a craft beer at ANTI est. whilst people watching, well sneaker watching. It was the coolest experience to see a congregation of Joburgers brought together by the Air Max. The colorways of the different Air Max 90s, 1s, 95s and others was the dopest sight.

The Lace Locks

Once the line got shorter we headed in. We were greeted by a gentlemen who showed us to the gifting area – everyone who had a pair of Air Max sneaks on received their very own Air Max lace locks customized by city complementary. They had AIR JHB, AIR CPT, and AIR KZN in different colors to go with your pair. Remember I waited for the line up to subside? Well, that’s why I ended up with AIR CPT lace locks – would have really liked the JHB. Darn it! I still love Cape Town tho!

The SNKRS Service

This seems to be a service that they had at all the Air Max day events internationally. The sneaker cleaning service. It was really pleasant to sit back and have a conversation with this fellow whilst getting my sneaks polished. He did a pretty good job. I had forgotten how light some parts of my colorway were!!! These guys are based locally. If you want their details, hit me up via email.

The Sneakers

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The star of the day: Nike Air Max 90 Superfly T

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Did you know Tinker Hatfield is a former Architect turned shoe designer? No wonder his design game is so strong. He draws inspiration from spaces you wouldn’t image.

The star of the show was the Air Max 90 Superfly T that was released on March 22. Check out a quick vid of the concept over here. I love this dark red and blue colorway, it gives me a very classic vibe. This looks like a futuristic Air Max 90, the fly knit upper takes the sneaker to a modern era. It’s unisex, anyone can rock it! Well done Tinker Hatfield.

Click on circles for fuller view…

 

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Did you know Nike means victory in Greek?

That’s that loves. That’s my take away from the day 🙂 I hope you enjoyed the images, learned a lil’ some some, and look forward to grabbing your next pair of Nikes. I believe the day was a success. Looking forward to Air Max Day 2017, I’ll be more prepared and will make sure to capture the people, designs and colorways better! We had a lot of fun, if you’ve read up to this point then I hope you had fun too reading this post!! Much love.

Stay Phly, Stay Victorius, Stay Nike.

Your Girl,

TooAndALee

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22 Comments

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  1. A 🌟 for the pix… Lol! That fro though!!! 😍

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  2. Robin Masshole Mommy June 16, 2016 — 11:53 am

    No, I had no idea that Nike meant victory in Greek. You learn something new everyday! I have been a Nike fan for many years.

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  3. Yep, I knew Nike as the goddess of Victory in Greek Mythology. A+ for doing your research. Not many people know that. Love the info and behind the scenes. Thanks for a great post!

    | yvonnesowell.com |

    Liked by 1 person

  4. I don’t have high tops. All my sneakers are basically running shoes of which I can’t get enough. But loved the part of the inspiration for the Max Air being the pompidou. Who knew? Now we all do.

    Liked by 1 person

  5. Sounds like a really cool event. I love my Nikes. They are the only shoe I wear to workout in, and could definitely use some lace locks.

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  6. My boys will ONLY wear Nike. They love it. I don’t even force them to purchase jeans anymore because they won’t even wear them and they sit in their closets! The would have thought this event was SO COOL!

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  7. I’m a long time fan of Nike. This was such a great opportunity. One of my favorite things about blogging is attending live events.

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  8. I had no idea about all the history behind this sneaker! That is really cool! It must have been really interesting to see all of that in person as well.

    Liked by 1 person

  9. wow, I never knew these were so popular. What a queue. Can’t believe it.

    Liked by 1 person

  10. I didn’t know there was an Nike Air Max Day! I don’t really wear Nikes (or really any tennis shoe/sneaker), because I hate working out. But I love the colors of their shoes and their workout gear, because it’s so colorful. My friend really loves Air Max though!

    http://fabulousinfayette.com

    Liked by 1 person

  11. What a cool trip! I love shoes so this looks like so much fun! And you taught me something about Nike!

    Liked by 1 person

  12. Oh man. SO MANY AWESOME SHOES! It looked like you guys had fun. What an awesome event.

    Liked by 1 person

  13. My boyfriend is a sneaker head and has been wanting me to get a pair of air max. I had no idea of the history or the design he loves the first pair to ever come out. I think after reading this I’ll consider it now. I’m also going to have to tell him about everything Nike does on Air Max day.

    Liked by 1 person

  14. Stephanie Clark June 18, 2016 — 8:26 pm

    I just bought a new pair of Nikes and I was looking at the itty bitty Nike Air Max for my 1 year old. SO CUTE! Thanks for sharing about your experience!

    Liked by 1 person

  15. Nike is by far my favorite sneaker brand! The evolution graphic you included is beyond cool. So awesome to see how the sneaker evolved! Awesome experience.

    Liked by 1 person

  16. Omg a lot of neat info here!!!! My hubby is one of those dudes who has a closet full of Jordan’s…. Nike is definitely his thing lol

    Liked by 1 person

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